Synthesis of Certain Derivatives of Schiffbases

Microbiological Studies A definitive diagnosis of tuberculosis can only be made my culturing Mycobacterium tuberculosis organisms from a specimen taken from the patient (Most often sputum, but may also include pus, cerebero spinal fluid (CSF)), biopsied tissue, etc. Sputum smears and cultures should be done for acid-fast bacilli. The preferred method for the identification is fluorescence microscopy which is more sensitive than conventional Ziehl- Neelson staining denoted by Steingart et al. , 2006 6. If sputum is not produced, specimens can be obtained by gastric washings, an laryngeal swab, bronchoscopy with broncho alveolar lavage or fine needle aspiration of a collection. A comparative study found that inducing three sputum samples is more sensitive than three gastric washings. Many types of culture media are available. Traditionally Lowenstein –Jensen (LJ), Kirchner or Middle Brook media (7H9, 7H10, 7H11 and 7H12) are used for cultivating of Mycobacterial species. A culture of the acid-fast bacilli distinguishes the various forms of Mycobacteria. New automated systems that are faster include BACTEC 460 TB, BACTEC 9000 and the Mycobacterial growth Indicator tube (MGIT). The microscopic observation drug susceptibility assay (MODS) culture may be faster and more accurate method. Drugs Used In Tuberculosis in the current scenario Active tuberculosis will kill about two of every three people affected if left untreated. Treated tuberculosis if taken up early has a mortality rate of less than 5%. The standard short course treatment for tuberculosis comprises of Isoniazid, Rifampicin, Pyrazinamide and Ethambutol for two months, then Isoniazid and Rifampicin alone for a further four months. For latent tuberculosis, the standard treatment is six to nine months of Isoniazid alone. Drug regimens are abbreviated in a standardized manner. a). Streptomycin is STM or S b) Isoniazid is INH or H c) Rifampicin is RMP or R d) Ethambutol is EMB or E e) Pyrazinamide is PZA or Z. a)According to WHO norms, there are six classes of second line drugs that are used for the treatment of tuberculosis. A drug may be classified as second line instead of first line for one of two possible reasons; it may be less effective than the first line drugs or it may produce toxic side –effects. They are classified based on their chemical nucleus: Aminoglycosides – Amikacin and Kanamycin b)Polypeptides – Capreomycin c)Fluoroquinolones – Ciprofloxacin d)Thioamides – Ethionamide, Prothionamide and Cycloserine. e)Para-amino Salicylic acid. Tuberculosis has been treated by combination therapy over fifty years. Single drug treatment is ineffective and regimens that use only single drugs result in the rapid development of resistance and thus treatment results in failure. The rationale for using multiple drugs to treat tuberculosis is based on simple probability. The frequency of spontaneous mutations that confer resistance to an individual drug is well known: 1 in 10 7 for Ethambutol (EMB); 1 in 108 for streptomycin (STM) and Isoniazid (INH); 1 in 10 10 for Rifampicin (RMP). A patient with extensive pulmonary tuberculosis has approximately 10 12 bacteria in his body and therefore will probably be harbouring approximately 10 5 Ethambutol resistant bacteria, 10 4 Streptomycin resistant bacteria, 104 Isoniazid resistant bacteria and 102 Rifampicin resistant bacteria respectively. DOTS stands for ‘Directly Observed Therapy, Short – course’ and is a major plank in the WHO global tuberculosis eradication programme. The WHO advises that all tuberculosis patients should have atleast the first two months of their drug therapy should be observed with the aid of observer within that society. DOTS is used with intermittent dosing – Thrice weekly (Rifampicin, Isoniazid, Ethambutol and Pyrazinamide) or twice weekly. The relative incidence of major adverse effects has been carefully described . a)Isoniazid – Hepatitis, Neuropathy – 0. 49%. )Rifampicin – Skin rash, Thrombocytopenia and Hepatitis – 0. 43 % c)Pyrazinamide – Skin rash and Hepatitis – 1. 48 % d)Streptomycin – Vertigo – 0. 43 % Drug Resistant Tuberculosis (MDR and XDR – TB) Multi Drug Resistant Tuberculosis (MDR-TB) is defined as tuberculosis that is resistant at least to Isoniazid and Rifampicin isolates. In the year 200 6 â€Å"Extensively- Drug Resistant Tuberculosis† (XDR-TB) has emerged and defined as multi drug resistant tuberculosis that is resistant to quinolones and also to any one of kanamycin, capreomycin or amikacin. A 1997 survey of 35 countries found that 2% of the tuberculosis populations are infected by drug – resistant tuberculosis. The highest rates were in USSR, The Baltic states, Argentina, India and China. In 2006, MDR –TB in New York city has been increased to 20-30%. Annual risk of mortality rates increases by 10-15%. There is currently an epidemic of XDR-TB in South Africa. The outbreak was first reported as a cluster of 53 patients in a rural hospital in Kwazulu –Natal of whom 52 died . The treatment and prognosis of MDR-TB are much more akin to that of cancer than to that for infection. In these aspects, molecular manipulation is a productive source of new drugs. This research work pertains to the modification of Schiff bases on isoniazid to explore the new drugs with a desire to obtain highly potent, more specific and less toxic drugs. In the foregoing literature retrieval, it had been observed that the drug design can be performed by molecular manipulation and resulting in new productive drugs. The biological study of natural products with medicinally useful property and some of the chemical structure and its analogs had furnished to lead compounds, and its variation in the biological behavior. The pre-existing tuberculosis had made a challenging effect of medicinal chemists resulting in the extreme drug resistance. The performance of molecular manipulation still existed in a major line approach for the discovery of new drug analogues. To synthesize a derivative, an intermediate step has to be performed and to proceed for the further molecular manipulation. Combination of two or more active moieties in to one is a common procedure of manipulation and this can be possibly result in augmenting the activity, removal of untoward side effects and particularly to prevent development of resistance by the infectious microorganisms. Abundant literature support were available with regard to the study of Schiff bases as potent antibacterial, antifungal, antihypertensive, antiviral and anticancer perspectives. Schiff bases were the intermediate for the synthesis of azetidine -2 & 4- ones, thiazolidine -2 & 4- ones, triazoles & tetrazoles. It was interesting to observe that some analogues of Schiff bases were combined with other moieties like phenothiazines,hydrazines and some hydrazide derivatives of carboxylic acid resulting in a better performance in their respective biological activities. Hence, it was our interest to associate the Schiff bases with the primary drug isoniazid. Since Isoniazid is a well known antitubercular drug. As a vast number of reports were been available regarding the antitubercular perspectives of the isoniazid, there is still lacuna existing in the study of Schiff bases in the multi drug and extremely drug resistant M. tb strains. This study will full fill the properties of Schiff bases relevant to the prevailing drug resistant tuberculosis. Biological activities of Schiff bases Schiff bases are of interest and its important moiety which is associated with biological activity. Initially, most of the research program has been conducted to explore the antimicrobial perspectives of Schiff base derivatives. Based on the intermediate Schiff base various molecular manipulation were attempted to investigate and discover an effective antibacterials, antifungals & antiviral agents. In this preview of literature the various activities of Schiff bases pertaining to antibacterial perspectives has been studied. 1. Hearn et. al. , 2003 7 performed enzymatic acylation of the antitubercular isoniazid (INH) by N-acetyl transferases reduces therapeutic effectiveness of the drug. Since it dealt with the major metabolic pathway for INH in human beings, many of these derivatives were prepared and screened against Mycobacterium tuberculosis in the mice. They conclude the structural cogners of metabolites of INH may serve as significant leads in antitubercular drug discovery and in the exploration of the mode of action of INH. 2. Tarek Aboul – fadi et. al. , 2003 8 had synthesized N- alkyl derivative of INH and the Pharmacokinetic studies were been carried out in the bovine and sensitive strains of Mycobacterium tuberculosis. The pharmacokinetic study revealed that the rate and extent absorption of the tested derivatives. They show relative bioavailability of 183. 15 and 443. 25 respectively. 3. Sultana et. al. , 2007 9 studied the synthesis of hydrazones. The study afforded to the hitherto unreported 1-(4-chloro benzylidene) – hydrazinophthalazine, 1- nitrobenzylidene hydrazine phthalazine. , 3-(4-Chlorophenyl) –S-Triazolo (3,4-a) phthalazine. These structures were confirmed by spectroscopic techniques – IR, UV, H-NMR, EIMS, FD & HRMS. Anti hypertensive activity were been evaluated. 4. Koussi and Abdel rahman. , 2006 10 illustrated certain novel Schiff bases of 4- methyl-1,2,4 –triazole -3-mercaptoacetic acid hydrazide were synthesized and their chemical identities were elucidated by elemental analyses. IR, H-NMR,13- C-NMR and mass spectral data. The percentage of the geometrical isomers was elucidated using the 1-H NMR. The synthesized compounds were selected for screening at the tuberculosis antimicrobial acquisition and co-ordination facility against Mycobacterium tuberculosis H37RV strain in which they showed moderate activity at a concentration of 625 mg/mL. . Jiang et. al. , 2003 11 studied the series of chemically modified aryl- aldehyde Schiff bases has been synthesized and tested for their antioxidant activity and radiation protection. It was observed that disulfide –containing aryl –aldehyde schiff base exhibited potent free radical scavenging, antioxidation and radioprotective activities. 6. Pandeya et. al. ,1999 12 synthesized antib acterial, antifungal and anti human immunodeficiency virus activities of Schiff and Mannich bases derived from isatin derivatives and N – (4-(4’ chlorophenyl) thiazolyl thiosemi carbazide. Investigation of antimicrobial activity of compounds was done by agar dilution method. 7. Jayasekar et. al. , 1997 13 synthesized the Schiff bases of mesalazine and studied the anti inflammatory activity. The inhibition shows about 50-60% of the potency of the drug. In the present study, we had investigated certain Schiff base derivatives modified from isoniazid and it has screened for Extreme drug-resistant and Multidrug resistant tuberculosis strain procured from the patients suffering from tuberculosis. Bibilography: 1. Rothschild, B. , Martin, L. , Bercovier, L. G. , Gal, B. G. , Blatt, G. C. , Donoghue, H. , Spigelman, M and Brittain, D. Mycobacterium tuberculosis complex DNA from an extinct bison dated 17,000 years before the present. Clin. Infect. Dis. 30(3) : 305-311 ( 2001). 2. Pearce-Duvet, J. The origin of human pathogens evaluating the role of agriculture and domestic animals in the evolution of human disease. Biol. Rev. Camb. Philos. Soc. 31(3) : 369-382 (2006). 3. Koch, R. Die Aetiolgieder Tuberculosis. Berliner Klinsche Wochenschrift. 19 : 221-230 (1882). 4. Wells, A. Q. The Murine type of tubercle bacillus : Medical Research Council Special Report No. 259. HMSO, London (1946). 5. Mark Spigelman, 2008. Excavated Jericho Bones may help Israeli- Plaestinian – German team to combat tuberculosis. News release, Feb 29, (2008): 1-5. 6. Steingart,K. , Henry,M. , Pasval,G. , Avery,T. O and Lyall, W. H. Fluorescence versus conventional sputum smear microscopy for tuberculosis : a systematic review. Lancet. Infect. Dis. 6 : 570-571 (2006). 7. Michael J Hearn, Michael H Cynamon. Design and synthesis of antituberculars: preparation and evaluation against Mycobacterium tuberculosis of an isoniazid Schiff base. Journal of Anti Microb. Chemotherapy. 53(2):185-191 (2004). . Tarek Aboul-Fadl, Faragany Abdel-Hamid Mohammed, Ehsan Abdel-Saboor Hassan. Synthesis, antitubercular activity and pharmacokinetic studies of some Schiff bases derived from 1-alkylisatin and isonicotinic acid hydrazide (INH). ARCHIVES OF PHARMACAL RESEARCH , 26(10):778-784 ( 2003 ). 9. Sultana-N; Sarfaraz-TB; Nelofar-A; Hussain-SA. Potential antibacterial agents: Part VI â₠¬â€œ Synthesis and structure elucidation of schiff bases derived from hydralazine. Pak-J-Sci-Ind-Resch (Pakistan-Journal-of-Scientific-and-Industrial-Research); 50(3); 169-172 (2007). 10. El-Koussi-NA; Abdel-Rahman-HM . Novel 1,2,4-triazole-3-mercaptoacetic acid derivatives as potential antimycobacterial and antimicrobial agents. Bull-Pharm-Sci-Assiut-Univ (Bulletin-of-Pharmaceutical-Sciences); 29(Part 1); 127-136 (2006). 11. Jiang-JJ; Chang-TC; Hsu-WF; Hwang-JM; Hsu-LY. Synthesis and biological activity of sulfur-containing aryl-aldehyde Schiff bases. Chem-Pharm-Bull (Chemical-and-Pharmaceutical-Bulletin); 51(11); 1307-1310 (2003). 12. Pandeya-SN; Sriram-D; Nath-G; De-Clercq-E. Synthesis, antibacterial, antifungal and anti HIV activity of Schiff and Mannich bases of isatin with N-(6-chlorobenzothiazol-2-yl) thiosemicarbazide. Indian-J-Pharm-Sci (Indian-Journal-of-Pharmaceutical-Sciences); 61(6); 358-361 (1999). 13. Jayasekhar-P; Rao-SB; Santhakumari-G. Synthesis and anti-inflammatory activity of Schiff bases of mesalazine. Indian-J-Pharm-Sci (Indian-Journal-of-Pharmaceutical-Sciences); 59(1); 8-12 (1997). 14. Mcomia ; Protective group in Organic chemistry. P-66. 15. Trivedi,P. , Undavia,N. K. ,Dave, A. M. , Bhatt,K. N and Desai ,N. C. Indian Journal of Chem . , Vol 32B(7) : 760-765 ( 1993). 16. Divakar, C. M and Nair, G. R. N. Antiulcer, antibacterial and spermicidal activities of Salanin. Indian Drugs. 38(2): 629-932 (2001).

Persecution of the Early Church, Pax Romana, and Heresies in Monophysitism Summaries of Three Scholarly Journal’s

Persecution of the Early Church explain some of the how, when and why’s of the early church prosecutions. â€Å"Reasons of the persecution†, â€Å"History of the persecutions† and â€Å"Two Christian Responses: The Glory of Martyrdom and Apologetics† are segments within this scholarly journal. Therefore, each segment relates to persecution with in the early church, gives a list on the persecutions and touches on ten of Christianity persecutors. This article also gives an account on martyrs who died for the sake of the faith and the birthing of apologetics primary goal, defending the faith of Christianity. Pax Romana and the Rise of the Christian church,† reflects on the Gospel being spread at a time of â€Å"Roman Peace† with Christianity. This article depicts what are Pax Romana or Roman Peace and apologetics at a time when Rome allows Christians to spread the â€Å"Good News†. However, it clearly talks about Christian stay with their boundaries when spreading the gospel, there was evidence of Christian being persecuted. â€Å"The culture and Climate in Which the Gospel spread,† helps one to understand how the gospel starts to spread through evangelism starting with the Apostles and Jews being exiled out of Rome. â€Å"Catholic Answers† breakdowns the definition of Heresies in Monophysitism . Therefore, it supplies its reader with a clear understand of the topic at hand. Monophysitism originated as a reaction to Nestorianism. The Monophysites (led by a man named Eutyches) were horrified by Nestorius’s implication that Christ was two people with two different natures (human and divine). They went to the other extreme, claiming that Christ was one person with only one nature (a fusion of human and divine elements). They are thus known as Monophysites because of their claim that Christ had only one nature (Greek: mono = one; physis = nature) Catholic Answers Brom (2004). Bibliography Anonymous, â€Å"Persecution in the Early Church† Religion Facts (May 2013). http://www.religionfacts.com/christianity/history/persecution.htm Bruce, Frederick F. â€Å"The Early Church in the Roman Empire.† The Bible Student 56 (March-April 1933): 30-32. â€Å"Pax Romana† Applied Apologetics http://reformed-apologetics.webs.com/ Brom Robert H., Bishop of San Diego, â€Å"The Great Heresies† Catholic Answers to Explain and Defend the Faith (August 2004) http://www.catholic.com/tracts/the-great-heresies

A Woeful Trap... Act 1 In Hamlet

Is he crazy or wise? It is simply crazy craftsmanship, but punishes the distraction of pain. Maybe Hamlet is a victim - as we all think of at some point - it is the intellectual perspective of the world for crazy confusion. He is a civilian of his own; a traveler with a passport goes into a strange, twilight region of the soul. Whether Hamlet's pain or insanity is caused by his relationship or his own melancholy, Hamlet's struggle reflects the essential nature of human suffering that all people can associate. The specific performance of Hamlet's suffering is closely related. In the first two scenes of the third act, Hamlet and Claudius designed traps to capture each other's secrets. Claudius secretly attacked Hamlet to discover its essence of madness. Live the conscience of the king (III. I 582). This drama is the story of the Duke of Vienna and his wife Baptista of Gonzago who married the murderer Lucian. Hamlet believes that this script is not a ghost, it is an opportunity to build a more reliable foundation for Claudius' sin. Since he did not know whether to believe a member of the spiritual world, he tried to judge whether Claudius read his actions and committed sin because of his feelings of guilt in his mental state. Hamlet 's uncertainty about Claudius' s sin and his importance of collecting Claudios evidence, Hamlet plans to organize a trap for his monologue at the end of the second act. Hamlet knew that society would not tolerate the murder of Claudius as a form of revenge without evidence that Claudius murdered Hamlet 's father. Hamlet noticed that the only evidence of his guilt against Claudius is a ghost word that could not rely on the evidence to prove that Hamlet's action was justified. He also needs to make sure that Claudius is guilty to make sure what he is doing is right. Shakespeare's 'Hamlet' has two examples of nemesis. It is hesitant to Hamlet and Hamlet. Hamlet fulfilled Claudius 'nemesis, Claudius killed Hamlet' s father and married his mother. The devil of Claudius demanded immediate revenge. His dead father's ghost appeared before Hamlet and persuaded him to retaliate. He discovered that Claudius was a real murderer and killed him after many insistent ideas. Among the same drama, Hamlet's nemesis is superior or inferior to him. He could not decide the dilemma he was facing. In the first game of the third act of the play, he revealed his way of thinking as follows: Is Hamlet a romantic hero? How will the reader's attitude towards Hamlet change through the script? How will the description of Hamlet's character affect the entire drama? Hamlet changed between Act 1 and Act 2? Or is Hamlet the same as what was drawn at the beginning of the play? I hope these Hamlet paper themes will help you create excellent works and model Hamlet paper. If you are busy for some reason, we can also help you. If you need help from qualified and experienced writers, visit our online resource, Writemy EssayOnline.com. You can order any k ind of paper about any subject, and subject in any format style. It can be used as a template for your own research. There is no need to prepay the full amount. In addition, you can track the progress of the order and preview the order for free. Please try it now. We are available 24 hours!

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Vulnerable population - Essay Example They entail IDEA, ADA, Rehabilitation Act, Housing facility Act and Telecommunication Act and their amendments, the open and closed ended entitlement programs for disabled insurance and benefits, and the federal and state grant programs. This document provides a discussion on these people in the US society and also covers the 2020 objectives of ensuring healthy people in the disabled population, and the various roles of nurses in supporting this vulnerable group. Keywords: Disability, Nurses, Statistics, Policies, Americans with Disability Act (ADA), Barriers to Healthcare, Public Health, Age Introduction There is a big number of disabled people in the world population than anyone could ever imagine. While some can speak up for themselves and appear in the public, others are left under homecare and centres. Disabilities vary; they could be permanent or temporary and could affect varying body parts and functions. According to the US federal government, disability is defined â€Å"as a mental or physical impairment, which substantially limits one or more major life activities,† hence, ranging from physiological to psychological disorders and more non listed conditions (Wisconsin Department of Health services, 2013). Federal and States Policies on Disability The government has since the last century made efforts to remove the barriers in the society that prevent the disabled from enjoying their rights as the rest of the people. In these modern times, the employers, learning institutions and most organizations have to respect the public policies and provide opportunities for this group. Over the last century, laws were enacted and have been amended over time to enable the improved living conditions of the disabled in the society. The Fair Housing Act of 1968 and its amendment in 1988 makes it possible for all people to access housing without discrimination, ensures disabled people are free to rent or buy a house, and requires proprietors of housing facilitie s to design housing units for the disabled with their policies exclusions in mind (U.S. Department of justice, 2009). The revised Telecommunication Act of 1996 works to ensure that the disabled group has access to usable equipment and service. This could imply special equipments with features to facilitate their operation. The disabled students are also facilitated with appropriate education in an environment that fits their individual needs. The Disabilities Education Act (IDEA) guarantees individuals with disabilities a free appropriate public education, and requires that the public school system follow a recommended procedure in development of individualized education program (IEP) for each child (U.S. Department of justice, 2009). The other two civil rights statutes are ADA and the Rehabilitation Act that are of great concern in the modern society. The Americans with Disability Act of 1990 (ADA) â€Å"prohibits discrimination on the basis of disability in employment, public ser vices, public accommodations, and Telecommunications† and the Rehabilitation Act â€Å"prohibits discrimination by recipients of Federal Aid† (â€Å"Federal Disability Policy Framework† n.d., p. 5). Others are grant and entitlement programs that provide insurance or other benefits in the respective states. 2020 Objective The 2020

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Investment Portfolio paper - Essay Example According to her, it has a broad global track for the equity part of her portfolio, hence secure for her investment. This investment plan is also well registered and recognized worldwide. Since she intends to invest for over thirty years, this investment will give her good returns since it has a high demand. This is a follow up of her willingness to maintain discipline on investment as she has done before. Besides, she has no dependants and has sustainable income which will enable her to invest without interruption. Her return objectives are determined by the capital she holds in her retirement benefits account which she never monitors, meaning she is determined to let it grow without interference. ETF is an organization that has grown for over years with expensive assets. This gives it chance to reduce the level of risks it faces. The risks are therefore tolerable by this woman. This means that she has a high probability of getting returns, but low probability of getting losses. There is also a good chance of diversifying the investments in the organization. This is because it has variety of securities, enabling any shareholder to diversify investments at will. She can invest in securities like bonds, debentures and many others among the investment

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Cosmetic Industry background Analysis in China Marcket Assignment

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Installation Architecture Paper Research Example | Topics and Well Written Essays - 1000 words

Installation Architecture - Research Paper Example The installation architecture depends on space to depict its dimension. The argument that architecture is intended to create space hence, those elements that frame space such as walls and divisions on the screen makes it is true. The elements of installation that makes it architectural include site-specificity, temporality, cerebral, interaction, photo record and process. In installation arts, space has a vital functionality since it establishes the level of impact of objects on the spectators. In installation arts, the views have no option of moving around the objects in the hall. The viewers are compelled to move through the objects in the hall. In this case, the space provides the dimension on which the spectator will observe the object movements on the screen and the walls. In case the observers move around the items in the wall, they obtain a three-dimensional view hence, can connect several elements of installation arts and develop a concrete perception about the event. The spa ce is a complex factor in installation arts because it determines all dimensions around the object. Space occupied by the object and the distance between the object and screen controls the reference of the presentation and the exposure of light around the objects. The lights promote the dimension within the hall, division or the floor space. The lights elongate the blind spot of an individual and improve the clients view behind the main object. Walls allow for the exposure of the piece of art in desirable sizes and foster appropriate perceptions among the viewers. The walls provide the setting on which the changing images form their background hence; other decorations on the wall can enhance the presentation. Installation arts may consist of walls that are parts of the performance. The claim that there are no spectators in installation arts is fundamental because the spectators are actively involved into performance due to their reactions. The actions taken by the spectators are cau sed by the prompts they obtain from the stimuli from the images on the walls. The divisions promote the architecture in installation arts by displaying linked objects in a comprehensive consequence. Site-specificity in installation arts requires the connection between the object and its surrounding space. Installation art incorporate the inclusion of items in a space such as walls. The space determines the dimension onto which an object is observed. An object that is flat on the screen may be perceived as a two-dimensional image. Contrarily, an object with a distant background triggers the perceptions of three-dimension among the viewers. Gramazio & Kohler: Digital Materiality, there is a stronger relationship between the constructed assembler and precision material and the space onto which it is installed. There is a symbiotic relationship between the assembler and the truck. The element is therefore, specific to the site. Retrieved on April 14 from http://www.core.form-ula.com/wp- content/uploads/2009/09/screen-shot-2009-09-29-at-113505-am.png The temporality aspect of the architectural installation relies on the physical relationships to the worldly objects. Time is critical in architectural installation since the objects viewed on the walls and perceived for various dimensions and meanings lose value within a period. The conventional belief that the world is a produce of time is real in temporality. The walls and the number of

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Critically evaluate the above statement, explaining the various legal implications and legislative concerns of e-commerce which deserve a greater attention from business regulators and law legislators - Essay Example Increased individual autonomy for shoppers poses questions on the legal validity of contracts. The convenience of buying goods or services from any part of the world affects the enforceability of transactions especially when disputes arise. Likewise, increased liberty may expose consumers to infringement of rights to privacy. It is critical for legal stakeholders to familiarise themselves with these legal concerns in order to guard against loss of business due to these issues. One of the primary challenges in handling ecommerce transactions is the lack of physical signatures. E-commerce transactions take place without paper or other physical representations of transactions. In traditional business settings, handwritten signatures authenticate contracts by providing a unique form of identification for the signee (Chaudhury and Jean-Pierre, 2002). They also assist in showing the association between the person and the document being signed. Traditional signatures are highly useful in proving that the signee was actually involved in the transaction. E commerce also has its own form of authentication called the electronic signature. Sometimes it is in the form of a secret code, a pin number, a typed name or a scanned image of one’s handwritten signature (Frieden and Sean Patrick, 2006). Digital signatures may also be used; these ones come in the form of encrypted messages that only respond to a specific key when being decrypted. The latter form is highly secure in comparison to other electronic signatures. Regardless of the type of signatures chosen, certain legal implications still exist. Stakeholders are yet to decide on the circumstances in which electronic signatures ought to be trusted. Furthermore, it is still unclear whether these signatures hold the same weight as traditional ones. Some signatures seem to hold greater authenticity than others. Business persons are still

Self Esteem Essay Example for Free

Self Esteem Essay You cant touch it, but it affects how you feel. You cant see it, but its there when you look at yourself in the mirror. You cant hear it, but its there every time you talk about yourself. What is this important but mysterious thing? Its your self-esteem! Self Esteem is defined as confidence in your own merit as an individual. Our self-esteem is instilled in us during our youth. There are two types of self-esteem. There is high self-esteem which is when you feel good about yourself, and then there is low self-esteem which is when you feel bad about yourself. see more:explain the link between identity self image and self esteem Being constantly criticized by family, friends, and society tends to slowly strip us of our feelings of self-worth. Your self-esteem, however, is something more fundamental than the normal ups and downs associated with situational changes. For people with good self-esteem, normal ups and downs may lead to temporary fluctuations in how they feel about themselves, but only to a limited extent. In contrast, for people with poor self-esteem, these ups and downs drastically impact the way they see themselves. A dynamic relationship exists between self-esteem and skill development. As a child improve in self-esteem, his academic competence increases. And as that competence increases, his self-esteem improves. One of the main factors differentiating humans from other animals is the awareness of self: the ability to form an identity and then attach a value to it. In other words, you have the capacity to define who you are and then decide if you like that identity or not. The problem of self-esteem is this human capacity for judgment. It’s one thing to dislike certain colors, noises, shapes, or sensations. But when you reject parts of yourself, you greatly damage the psycho logical structures that literally keep you alive. Judging and rejecting yourself causes enormous pain. Now-a-days many organizations and the international council on self-esteem serves to promote public and personal awareness of the benefits of a healthy sense of self-esteem and personal responsibility and to establish conditions within families, schools, businesses and governments that foster these qualities. Because self-esteem is a feeling not a skill it can only be measured by observing the way in which a person acts or behaves. However, what we feel about ourselves is not based solely on what we do. It usually involves our relationships with others and whether we feel worthwhile as people. We have a basic human need to be wanted, noticed, and included. Observing ourselves in relation to other people can be a helpful source of learning and feedback. Yet all too often comparison slips into competition. The reality is we are all different. Each of us has strengths and limitation which we need to learn about and learn to live with. Do not assume you are not important; other people have an effect on you and you affect them. It is no good waiting for others or circumstances to leave us feeling better about ourselves. So accept responsibility for your own actions: as we cannot make other people change, we need to make the changes ourselves.

An Investigation of the Recruitment and Selection Procedures

An Investigation of the Recruitment and Selection Procedures INTRODUCTION In any organization the most vital organ is human recourses. In the organizations effective functioning the employees play an important role. In the todays business atmosphere, the main challenge of the managers is the selection of the right candidate, then development of the candidate and the retention of the candidate in the organization. Human resources have the potential to take an organization to the sky of success. Human resource management is designed to improve the employees performance and effectiveness in the fulfillment of the aims of the organization. The recruitment of the effective, efficient and deserving candidates is very difficult task for the human resource department of the company. The human resource policy regulates the task of the recruitment in the organization. The recruitment process is based on the requirement of the organization. The human resource department should also be effective enough to recruit the capable candidates. This dissertation will explains the processes and procedures involved in the Selection and Recruitment in Tata Teleservices Ltd. (TATA Docomo). LITERATURE REVIEW The human resource department is responsible for the selection and recruitment of the effective, eligible and capable candidates for the organization. The decision of the human resource department to recruit one wrong candidate can prove fatal for the organization, in terms of money, time and reputation of the company. To avoid this mistake, the organizations have already developed the new methods and ways of selection and recruitments. There should be proper planning and proper policy for the selection of the candidates. Recruitment Recruitment involves the search and stimulation of the candidates to apply the vacancies in the organization. The increase in productivity, morale, wages, etc can be achieved with the proper planning of selection and recruitment process. As the recruitment process acts as the stimulant to the candidates to apply the vacancies in the organization, so it is regarded as the positive process. Sources of Recruitment There are two sources of recruitment Internal b) External Internal Sources The internal recruitment is the process of the identification of the potential candidates who are currently working in the organization who can fulfill the requirements of the new vacancies in the organization. In this the current employees are offered the new vacant positions, like promotion of the employee to the higher post which is vacant. This also boosts up the morale of the other employees and they also perform well to get the promotion to the higher post. There are internal advertisements for the information of the employees. External Sources The human resource departments of the organizations are dependent on the external sources. The main external sources are as follows: Information Commercials. It is the way to inform the potential candidates about the recruitment process through the print media like newspapers, magazines, journals, pamphlets, posters etc. these are also called as recruitment advertisements. These helps in spreading the information to millions of people at one time. The job seeking candidates responds to such advertisements very quickly. Employment Organizations. These are also the efficient source for the inflow of the capable candidates for the vacant posts in the organization. These employment agencies initially interviews the candidates, then if they are found fit for the vacant post only then they are referred to the recruiting organization. This makes the process of recruitment simpler for the organization as the organization need to deal with only capable persons. Generally, these recruitment organizations charge fees from the employer but sometimes they also charge from the candidates also. It depends on the organization to organization. Colleges and Universities. The process of recruitment of the candidates directly from the colleges and universities is known as the on campus recruitment drive. It is often executed whenever there is need of the professional qualified and technically sound candidates for the vacant posts. Referrals In this, the current employees forward the credentials of the candidates who are capable and eligible for the vacant posts in the organization. The employees are free to recommend the candidates for the vacant posts. This the effective method as company gets the necessary information regarding the capabilities of the candidates referred from the existing employees. This also increases the favoritism and it can lead in degrading the morale of the employees. Casual aspirants. There are the candidates who themselves visit the organization and drop their resumes in the organization. Whenever the posts are generated the organization also considers them. Labor Unions. There are some occupations which recruits the candidates referred by the labor unions, like maritime, hotels and construction companies. This source is chosen by the organization because it is the in-expensive method of recruitment. The Recruitment Procedure Whenever the vacancy is generated in the organization then the human resource department starts the process of recruitment. There are predefined steps in this process. in these steps the qualification and capabilities of the candidates is tested to find out whether they are eligible or not for the certain vacancy. Execute job analysis. With the generation of the new vacancy, it is necessary to know about the job and its requirements only then the human resource department can recruit the suitable candidates for that particular job. In this analysis the task and duties are identified which is required by the particular job. This process involves three steps: The environment analysis, where the man power will work; Determination and identification of the responsibilities and duties to be discharged. The identification of the tasks involved in the particular job. Job Description Designing It is the written document which houses the objectives, aims, the tasks, duties and responsibilities involved in the particular job, the requirements which are needed for the fulfillment of the objectives of the job. These written documents is helpful the suitable employee selection, in their training and orientation processes. It provides the directions to the new employees also. This job description helps the HR department and the employee both in the achievement of the desired tasks to fulfill the organizations goals. Development of the specifications of the particular job The job specifications and description both are necessary in understanding of the job. One the description is written then comes the specifications it includes that what kind of employee will be suitable for this particular job, what skills that employee should have in himself/herself. The education and technical skills needed to do the particular job. Attracting the applicants It is one of the important steps in the recruitment. The success in future can be determined by the attraction power of the organization which attracts the applicants to apply for a particular job in that organization. This attraction power is totally dependent on the recruitment sources adopted by the organization. SELECTION When the required number of applicants applies for the particular job, then the process of the selection of the right candidate begins. The selection process ensures that the best suitable candidates in terms of skills, education and experience should be chosen for the particular job. The selections main goal is to match the job requirements with the persons individual characteristics. The candidates selected in the selection process should be confident enough to meet the goals of the organization. Selection Method Selection method is the positive elimination process, which eliminates the candidates who are not suitable and eligible for the particular job. It means the job requirement does not match with individuals characteristics. This method should be designed to gather all the information about the candidates. The candidate is declared to be selected only if he/she qualifies all the steps involved in the selection process. It can be fatal for the organization if it chooses the wrong candidate for the particular job. The wrong selection attracts the increase in expenses, wastage of the time of organization. To avoid such situation the well planned process should be designed. The reception of the applicants, the different departments inform the human resource departments about vacancies to be filled in their department and inform them about the skills needed by the candidates to apply for these vacancies. When the department receives the applications from the candidates, then the process of selection is started. Preliminary/First Round Screening, In this step, the instant assessments of the applicants capabilities are judged by the human resource department employees. Here the candidates who do not meet the requirements of the job description are eliminated in this step. This is the candidates first interaction with the company. This step reduces the time of the selection process as the unsuitable candidates are shunted out in this and only eligible candidates are qualified for the next process. These interviews are of short durations. The human resources executives execute these interviews. Here the interviewers get the desired application forms filled from the candidates. This steps works on the mechanism of the filter, here the capable candidates are kept and rest is shunted out. Application Blank, The qualified candidates of the first steps enters the second step, here the candidates properly fill up the formal applications, these applications forms are specially made by the human resource executives to get the proper information about the candidates. The following fields are present in the application forms Identification information such as gender, name, fathers name, marital status, number of dependents, weight, height etc. Educational qualifications e.g., schooling, colleges, graduation, post graduation details, languages proficiency etc. Professional Experience. Status of health. Achievements and awards References Psychological factors e.g., salary expectation, previous job leaving reasons etc. Tests for the selection The tests for the selection are designed to get the quotient level of the candidates which cannot be assessed from the application forms. Some to tests for the selection are as follows:- Intelligence tests. An intelligence test explores alertness, comprehension and reasoning abilities of the applicants. Through these tests, managers can predict the future job performance of the applicant. Questions in intelligence tests are job-oriented, and abstract. Personality tests. These tests measure certain characteristics such as emotional maturity, sentiments, conflicts, ascendance, social ability, objectivity etc of a candidate. Whether a candidate is having a sick personality or healthy personality can be determined by these tests. Aptitude tests. It is very important to know as to whether the selected candidate will be capable of learning the job or not. Tests designed to measure the learning capacity of the candidates are known as aptitude tests. They measure whether an individual has the hidden ability to learn a given job, if he is given adequate training. Performance or work sample tests. Such tests are a means of measuring practical ability on a specific job. In performance or work sample tests, the applicant completes some job activity under structured conditions. For instance, a person who has applied for the post of a service representative may be asked to handle a stimulated situation involving a complaining customer. Although they can be costly if special facilities and equipment are needed, performance tests, when devised to closely reflect important aspects of the job, tend to be valid predictors of future performance. Dexterity tests. These tests aim to measure the swiftness with which the prospective employer can make use of various body parts e.g., ability to move hands, eyes etc. Sometimes due to nature of job, these tests become essential. Limitations Tests cannot be relied upon in isolation. Many qualifications and abilities of the candidates can be known at the time of interview or training. It is not possible to predict the success of the candidate on the basis of such tests. Tests have also a high margin of error through it is generally believed that the results are exact and accurate. Comprehensive Interview, A comprehensive interview or an in-depth interview is most delicate aspect of the selection procedure. The information about the candidate which cannot obtained from the application blank, tests and group discussion, may be secured easily if the interview is planned well in advance and is conducted by the interviewer tactfully. Checking References, An applicant may be asked in the application blank to supply two or more references Characteristic reference b) Experience Reference. These references provide information regarding the behaviour of the applicant. A notable limitation of the method is that it lacks standardisation and objectivity. It is natural in case of character reference to give names of references of only those persons who would always write favourably for the applicant. It is very rare to get a frank opinion about the candidate. The other sources to get information about the candidate are professors from whom candidate has studied, colleagues with whom candidate had worked. References may be checked by mail, telephone or a personal visit may be arranged. Approval by the Concerned Department, The candidate is then sent to the line manager for the approval. The personnel department cannot take a final decision regarding selection because the candidate has to actually work under the line managers who are directly responsible for the results of an organisation. At this stage, it is not in the interest of the company to reject the candidate. Instead he may be sent to some other departments. Physical Examination, Only those candidates should be selected who are physically fit. It may not be the last step in the selection process if physical as well as mental fitness is of utmost importance. Physical examinations are designed to ensure that the candidate can perform effectively in the position for which he or she is applying to protect other employees against contagious diseases, to establish a health record for the applicant and to protect the organization against unjust compensation claims. Making the Selection, The applicants who qualify in the selection test, interview, reference check and physical examination are now considered to be eligible to receive an offer of employment. Usually an appointment is made on probation in the beginning. The probation period may range from two months to two years. If the work and conduct of the employee is found satisfactory, he may be confirmed. It is also in the interest of the organization to prepare a waiting list and inform the candidates, in case a person does not join after being selected, the next person on the waiting list may be called. METHODOLOGY Research in common parlance refers to a search for knowledge. The advanced learners dictionary of current English lays down the meaning of research as a careful investigation of enquiry especially through search for new facts in any branch of knowledge. Research Design A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. JOHN.W.BEST Research may be defined as any organized inquiry designed and carried out to provide information for solving a problem. EMORY Research is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. ROBERT ROSS Descriptive Research Design Descriptive research design studies are those studies, which are concerned with describing the character of a group. The researcher makes a plan of the study his research work. That will enable the researcher to save and resources such a plan of study or blue print or study is called a research design. Data Collection The study was based on questionnaire method. The study was about the Recruitment and Selection System at Tata Teleservices Ltd. and find out the effectiveness of recruitment. There are two types of data collection: Primary data Secondary data Primary data The primary data are those, which are collected a fresh and for the first time happen to be original in character. It has been collected through a Questionnaire and personal interview. Secondary data Secondary data are those which have already been collected by someone else and which have already been passed through the stratified process. It has collected through the manuals, journals Internet. CONCLUSION The Recruitment and Selection Process is one of the basic HR processes. Recruitment Selection is very sensitive as many managers have a need to hire a new employee and this process is always under a strict monitoring from their side. HR management is a part of every managers responsibilities. These responsibilities include placing the right person in the right job, and then orienting, training, and compensating to improve his or her job performance. Tata Teleservices uses two sources of recruitment internal and external source. But they prefer internal source because it gives opportunity to employees within the organization. After recruitment Selection process takes place. This entails establishing the best fit between job requirements and the candidates profile. Selection process includes screening, interview and various tests. Then offer is made to the candidate if he/she accepts it employee undergone through various pre- employment activities like reference check, medical tests, etc. It is imperative to have an efficient and responsive tracking mechanism to evaluate the impact of recruitment on the topline and bottomline. Metrics not only help in evaluating the robustness of internal processes but also provide inputs on customer satisfaction and vendor evaluation parameters. Various metrics like quality metrics, time metrics, cost metrics Review process is used to find out the effectiveness of recruitment processes. TIMESCALE FOR DISSERTATION Task Start Date End Date Title, aim, objectives Done Done Literature Review Questionnaire Preparation Distribution, interviews Data Collection Data Analysis Conclusion References

Justification of Choices of Polemic Arguments Essay -- Homosexuality

Supporting Legal Gay Marriage There are two texts being considered for inclusion in the ‘should gay marriage be legal’ arguments section. Both texts support the argument for gay marriage to be legal with specific attention towards children and parenting in gay couples. The texts analysed are ‘Gay couples: A close look at this modern family, parenting’ by Sharon Jayson for USA Today and Children of Same-Sex Couples Do as Well as Other Children by Linda Little for Medscape News. The article published in Medscape news hold more grounds and would be a more valuable asset for inclusion in the web page then that of the article in USA today. The Medscape article incorporates logical arguments with data and statistics from reliable scientific sources making the article over all a more valuable and informative source. The current article (Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter? By R. Farr, S. Forssell and C. Patterson) used as a supporting so urce for argument 6 in support of gay marriage is not user friendly for site patrons; the Medscape article would provide just as credible a source for the argument whilst maintaining a user-friendly resource for further investigation of the topic. An analysis into the evaluated texts was conducted in relation to their over all linguistic merit and communicatory strengths in relation to there inclusion in the site. Both articles that were analysed used the principles of argument in communicating and persuading an audience. As the Medscape article is published in a scientific news journal there was very little appeal to pathos and an over whelming use of logos in communicating the message. USA Today utilised mainly ethos in appealing to thei... ...lable: http://www.usatoday.com/news/health/2009-11-05-gayparents05_ST_N.htm?csp=34&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+UsatodaycomHealth. Last accessed 31/3/2012. Linda Little. (2005). Children of Same-Sex Couples Do as Well as Other Children. Available: http://www.medscape.com/viewarticle/514477. Last accessed 31/3/2012. Rachel H. Farr, Forssell George, Charlotte J. Patterson. (2010). Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter?. Psychology Press. 14 (3), p164 - p178. NA (2012). Using the Toulmin Model. Brisbane: University Queensland, Communications faculty . p1-p6. Daniel Kies. (2001). Ethical Appeal: Ethos, Rational Appeal: Logos , Emotional Appeal: Pathos . Available: ttp://acct.tamu.edu/loudder/private/BLC%20Readings/Ethos,%20Logos,%20and%20Pathos.htm. Last accessed 31/3/2012. Justification of Choices of Polemic Arguments Essay -- Homosexuality Supporting Legal Gay Marriage There are two texts being considered for inclusion in the ‘should gay marriage be legal’ arguments section. Both texts support the argument for gay marriage to be legal with specific attention towards children and parenting in gay couples. The texts analysed are ‘Gay couples: A close look at this modern family, parenting’ by Sharon Jayson for USA Today and Children of Same-Sex Couples Do as Well as Other Children by Linda Little for Medscape News. The article published in Medscape news hold more grounds and would be a more valuable asset for inclusion in the web page then that of the article in USA today. The Medscape article incorporates logical arguments with data and statistics from reliable scientific sources making the article over all a more valuable and informative source. The current article (Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter? By R. Farr, S. Forssell and C. Patterson) used as a supporting so urce for argument 6 in support of gay marriage is not user friendly for site patrons; the Medscape article would provide just as credible a source for the argument whilst maintaining a user-friendly resource for further investigation of the topic. An analysis into the evaluated texts was conducted in relation to their over all linguistic merit and communicatory strengths in relation to there inclusion in the site. Both articles that were analysed used the principles of argument in communicating and persuading an audience. As the Medscape article is published in a scientific news journal there was very little appeal to pathos and an over whelming use of logos in communicating the message. USA Today utilised mainly ethos in appealing to thei... ...lable: http://www.usatoday.com/news/health/2009-11-05-gayparents05_ST_N.htm?csp=34&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+UsatodaycomHealth. Last accessed 31/3/2012. Linda Little. (2005). Children of Same-Sex Couples Do as Well as Other Children. Available: http://www.medscape.com/viewarticle/514477. Last accessed 31/3/2012. Rachel H. Farr, Forssell George, Charlotte J. Patterson. (2010). Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter?. Psychology Press. 14 (3), p164 - p178. NA (2012). Using the Toulmin Model. Brisbane: University Queensland, Communications faculty . p1-p6. Daniel Kies. (2001). Ethical Appeal: Ethos, Rational Appeal: Logos , Emotional Appeal: Pathos . Available: ttp://acct.tamu.edu/loudder/private/BLC%20Readings/Ethos,%20Logos,%20and%20Pathos.htm. Last accessed 31/3/2012.

Child Soldiers in Turkey Essay -- Child Soldiers

It is internationally accepted that all nations abide by the rules set forth by the United Nations Convention on the Rights of the Child that, "State parties shall take all feasible measures to ensure that persons who have not attained the age of 15 years do not take a direct part in hostilities." Individuals aged 15 to 18 may enroll in the army if they choose so and with parental consent. After the child turns 18 he/she may be drafted to the army if the country so chooses. The Turkish government is in total agreement and acceptance of these laws. According to Turkish law, the enforced enrollment age for the army is 19 and the voluntary enrollment age is 18. According to the Turkish Constitution, National Defense Service Law 3634 states, â€Å"in cases of general or partial mobilization and in preparation of mobilization under a state of emergency, children under the age of 15 ... shall not be held liable†. The Turkish Constitution allows the abeyance of the soldiers freedom and liberty and other extreme measures. With a minimum entrance age of 15 years, admission to military high schools is voluntary, but requires parental consent. In total compliance with the human rights laws, Turkey hopes to see an improvement with groups, gangs, and countries that do not follow the laws set forth by the UN. As of now, there is an independent ethnic coalition in the Southeastern section of Turkey named the Kurdistan Workers' Party (PKK.) The PKK is a formation of Marxist-Leninist fo...

Deepak Chopra Essay -- Biographies Papers

Deepak Chopra Our Real Self Just by being ourselves we are borne toward a destiny far beyond anything we could imagine. It is enough to know that the being I nourish inside me is the same as the Being that suffuses every atom of the cosmos. When the two see each other as equals they will be equal, because then the same force that controls the galaxies will be upholding my individual existence ~Deepak Chopra Deepak Chopra was born in Poona India in 1947. He was the eldest son of Krishan Chopra, a prominent cardiologist. With his father being a doctor, Deepak Chopra was raised in the tradition of Western Medicine. His father considered the traditional ideas of Ayurveda to be pointless rituals and did not believe in raising his family in these ancient Hindu beliefs. Chopra wrote in his autobiography, â€Å"My father proudly practiced Western medicine and looked at his accomplishments as a personal triumph. He had every reason to think that modern India would be well off without the ignorant old ways. Ayurveda, being ‘unscientific’ to Western eyes, could join the other castoffs. It never occurred to me or my father that Ayurveda might be something great.† (Chopra 23) As a child Deepak’s father strongly pushed him towards pursuing a medical career. However, Deepak rejected his father’s urgings completely, wanting nothing to do with the field of medicine. He was more interested in soccer and cricket and saw himself becoming a journalist. Yet, as he reached adolescence his views began to change. At age sixteen, Deepak read Sinclair Lewis’s novel, Arrowsmith, which suddenly sparked in him a desire to follow in his father’s footsteps. He writes, â€Å"These words thrilled me. It had what... ...flin Company Gardner, H. (1993). Creating Minds. New York: Harper Collins Web Links: Barker, Jason. (2000) Deepak Chopra. http://www.watchman.org/profile/choprapro.htm Barrett, Stephen, M.D. A Few Thoughts on Ayuvedic Mumbo-Jumbo. http://www.quackwatch.com/04consumerEducation/chopra.html Carroll, Robert Todd. Ayurvedic Medicine and Deepak Chopra. http://www.skepdic.com/ayurvedic.html Hay, Veronica M. Deepak Chopra M.D. http://www.intouchmag.com/chopra.html http://www.howtoknowgod.com/about/author.asp Roderick, Daffyd, (2000) Hail Emperor. TIMEasia http://www.time.com/time/asia/features/interviews/int.chopra.html Scheinin, Richard (2001) Deepak Looks Deeper http://www.chopra.com/article.asp?program=general&id=7 Wheeler, Thomas, M.D.Deepak Chopra and Maharishi Ayurvedic Medicine. http://www.trancenet.org/chopra/news/ncahf.shtml

American history Essay

Sternberg ultimately suggests that Intelligence can be improved, and there are a number of findings to support his theory. There have been 2 very controversial pieces of research and publications however which not only disagree with the main principals of Sternberg’s theory, but have also provoked uproar since they have been released. The first publication which was to cause huge heated debate all over the world was that published by Jenson (1969), who said that those of Black origin scored on average 15 points below that of White people. He suggested that this was mainly due to the genetic makeup of Black people and that although environment may have been a factor; the main reason is the hereditability of intelligence. The next piece of literature which caused so much commotion when it was released was the ‘Bell Curve’ by Herrnstein an Murray (1994), which agrees with Jenson’s research, and also points out that those of low intellectual ability will generally lead difficult lives, are more likely to be inadequate parents themselves, and are also more likely to turn to drink, drugs and crime. Although these comments are highly controversial and politically incorrect, some of the points made are more than likely to be true, and can go some way to explaining why people find themselves in that position, however it would only be accurate if two factors did not play huge parts in the intelligence levels of individuals, the culture that individuals are exposed to, and the fact that intelligence is not fixed, and that there are plenty of studies that give evidence to back this up. The test that Jenson gave to the Black and White subjects in 1969 was no doubt culturally biased towards the white subjects, due to the levels of prosperity and education that each group were subjected to previously. Further studies have shown that Black children who were adopted by prosperous white families, and were subjected to the same level of schooling demonstrated improved levels of intelligence over children who had a similar genetic background. Adoption studies like these have often proven to be strong evidence for the nurture side of the debate; however one final area of concern in the nature/nurture debate is the topic of eugenics. Eugenics is the idea created by Sir Francis Galton (1822-1911), who was interested in the success of English dog breeders, who bred the strongest and best dogs together, and created many different varieties. He decided to start a movement which looked at the possibility of weeding out the bad individuals from the ‘good stock’ by getting humans to breed with those who have good properties and attributes, a fairly sick proposition even for the 19th century, and it was soon shut down because people decided to breed for love rather than genes. But nonetheless the term eugenics was created, and perhaps the most relevant example of eugenics in history is the Immigration Restrictions Act (1924) which was passed in America by President Coolidge, who was said to have proclaimed ‘America must be kept American’ as he signed the bill. On that day eugenicists are known to have won one of the greatest scientific racist battles in American history. Bibliography Cardwell, C. M. (2000). Psychology for A-level. London: Harper Collins. Dworetzky, J. (1994). Psychology. Minneapolis: West Publishing Company. Gross, R. (2005). Psychology, The science of mind and behaviour. London: Hodder Arnold. Hill, G. (2001). AS Level Psychology through Diagrams. Oxford: Oxford University Press. Handouts – T. Kearns

Colorism: Black People and African American Community Essay

Colorism is an issue amongst African Americans that is slowly disunifying the culture. The idea that is constantly reiterated in the African American community is that if you are light skinned you have a better job with more income, more successful, have more relationships, and are deemed less of a threat, essentially living the â€Å"best of both worlds†. If are darker skinned you are jobless or at a job that is not moving you into the future, less successful, passed by a potential mate, and is labeled as a common crook. The ideas about color pigmentation in the African American community all goes back to the original argument made numerous of times: â€Å"White is good, Black is bad†. Slavery is a primary reason why African Americans have this state of mind. During this cruel and demoralizing era, African Americans were subjected to beatings, hard labor, and for some of the women, rape. The results of these malicious rapes led to pregnancy and the women bearing children of the masters. The offspring of the women were still slaves but were offered an education and lived in the master’s house because of their lighter skin. The media frequently reinforce these ideas by what is shown on television. On the news, it is always the dark African American man who is the subject for a manhunt for committing certain crimes. There are just as many white people committing the same crimes yet it is not news because it is not what the media wants the general public to believe. In the movies a lighter skinned African American is more likely to get a more serious role in a movie along a white person, while a darker skinned African American is left to play the evil and more â€Å"ghetto† roles which whites think should be natural for them. In African American music videos it is the much more lighter females who actually get their face seen on a video next to the rapper. The darker skinned female is the one with their back turned to the camera shaking their â€Å"booty†. Relationships in the African American community are also in disarray. More black men are shying away from the darker complexioned females in hopes of finding a light skinned or white woman. To the African American male, a lighter skinned female may be able to bear better-looking children with white features. They are also seen as easier to get along with. The continued success of the light skinned African Americans has created a prejudice against lighter skinned individuals in the culture. Dark skinned males and females are raged because of the fact that they get hired for good jobs. Dark skinned females are mad at lighter skinned females because they are not approached as much as they are. This is a real issue because it is causing bitterness towards one another I the African American culture. The simple fact is that no matter whether one is light skinned or dark skinned, they are still African American. However, because of the features in which a light skinned individual processes, helps them get more ahead, therefore, light skinned African Americans have easier lives than dark skinned African Americans. In order to fully understand why light skinned individuals have easier lives than dark skinned individuals, one must look understand how colors register in the human mind. When a person looks at a color it creates a certain feeling within them. In Ellis Cose’s Rage of a Privileged Class, color plays a very significant role. Cose explains that because of color a white man is likely to be helped more, quoted lower on purchases, shop without harassment, and offered more jobs as opposed to an African American who receives the exact opposite. According to psychology researchers, â€Å"white represents innocence, purity, clean, and good†¦ black symbolizes death, mystery, evil characters, and criminal activities†(Wu 1). Knowing the true meaning of colors explains why many African Americans of a darker skin color are less favored than those of a lighter one. The history of this favoritism for lighter skinned individuals can be dated all the way back to the days of slavery. Slave masters in this era were cold hearted human beings. They would rape unsuspecting female slaves at their own leisure. The outcome of these rapes led to the pregnancy and birth of other slave babies. The children of the salves and masters, often called mullatos were treated better than all the slaves.

Jollibee †fast food the filipino way (case study) Essay

1. Introduction Strategic management is a comprehensive study of how a firm performs during its course, with regard to its predetermined objectives, how they plan to achieve these objectives, and how much resources are expendable for those objectives. The process to determine the strategic management involves considerations of company’s strategic advantages and matching it with existing conditions in business environments. Gerry Johnson and Kevin Scholes (2001) reveal there are three ‘origins’ of strategic management. In their book, Exploring Strategic Management, they mention that a corporate strategic management could rise from: ? Experience of operating corporation’s daily activities ? Regulated designing steps as mentioned above or, ? Novel and innovative ideas that come form evolutionary and complex understanding of the business environment. Concerning the strategic management, this paper discusses the case on Jollibee Food Corp (Jollibee). The company has worldwide reputation as fast-food provider from Philippines. The interesting part when discussing about Jollibee Food Corp lies on the fact that the company was named to be McDonald’s a huge embarrassment, according to the Economist on its February 2006 issue. Moreover, the discussion will address the potential future strategies for Jollibee Fast Food. The report will highlight a through analysis of the organization under review, together with recommendations for future strategies to secure opportunities, or to defend against threats. Furthermore, the analysis of Jollibee Fast Food will also focus upon applying the theory of strategic management. There are six points of discussion about Jollibee Fast Food; they are systematic process of strategic management and decision making, key strategic problems, key strategic opportunities and threats, value, alternative courses of action, and recommendations as to the company’s future course. 2. Analysis of Jollibee Fast Food 2. 1. Key issues of Systematic Process of Strategic Management and Decision Making The development of business involves a series of suitable decision making that drive a company to achieve a designated position in a particular market or industry. Concerning the decision making nature, I found a brief explanation from a research, where the researchers explains that there is no â€Å"pure† decision merely based on intellectual logic or â€Å"purely† based on emotion (Biology Daily, n. d. ). Their remarks suggest that in every kind of the decision making process, there is an appropriate mixture between emotion and reason of the decision makers. This suggestion is in line with nature of storytelling that also composes of mixture between the two factors. Although decision-making process could not merely depend on rational process, I found that it makes sense to assume that too much emotion may cause a decision to be flawed or vague. Under such circumstances, in order to make a sensible decision we must dispassionately consider evidences we have. The theoretical perspectives in strategic management and decision making, as mentioned above, also happened in the case of Jollibee in which the decision to adopt McDonald’s and U. S. fast food chain and to localize their offerings involves both rational and emotional decision making. 2. 1. 1. â€Å"Copy† Strategy. As mentioned above, strategic management involves three broad activities; they are performs during its course, with regard to its predetermined objectives, how they plan to achieve these objectives, and how much resources are expendable for those objectives. Concerning the Jollibee case, during its first stage, the company asserts that from the start, their objective is to copy existing fast-food business practice in order to avoid reinventing new wheel and take benefits of tested experiences. In order to achieve the objective, Tony, the founder of Jollibee, and his brother went to the U. S in 1978 in order to gain knowledge about running a fast-food business. The main role model for Jollibee is undoubtedly McDonald’s that later becomes the company’s main rival not only in the Philippines market but also overseas. The interesting part of Jollibee action is that the company decides to compete with multinational fast-food chain like McDonald’s and Burger King by adopting the so-called ‘symbol of Filipino Pride’. This strategic management is taken since the company realizes they cannot compete with McDonald’s that have strong financial backup and supply chain. 2. 1. 2. Address Local. Preferences In addition to copy the fast-food practice that McDonald’s and other U. S. fast-food chain, Jollibee also address the local preferences when competing with U. S. fast-food chain in Philippines market. For example, from the start in 1978, Jollibee address the Fillipino habits like eating in groups, each person orders separate dishes. By adopting local preferences, Jollibee has extensive number of menu compared to U. S. fast food that offer limited menu. Moreover, like McDonald’s that has Ronald as the mascot, Jollibee also provides their mascot appeared as ‘a human like bee’ two years after the fast-food chain establishment. The success of Jollibee continues running although McDonald’s entered Philippines in 1981 since the U. S. competitor did not localize their offering and their price was higher by 5 to 10 percent than Jollibee. Moreover, in order to attract and serve Filipino, Jollibee practice the local greeting culture by saying Magandang Umaga Po, the local preferences that McDonald’s and other U. S fast food retailers do not adopt and practice. 2. 1. 3. Market Expansion Another decision that is noteworthy in the case of Jollibee is their globalization strategy. The company’s first overseas outlet was in Brunei in 1987. The decision to expand worldwide was because the company saw opportunities in foreign markets although their market expansion strategy slowed down due to economic recession in 1997. The decision to adopt dual strategy to expand internally (Philippines market) while keeping their eyes open to international market amidst global economic recession highlight that the company employs both rational and emotional decision. The situation occurs since Jollibee believe that the recession would go away while market opportunities would grow at a breakneck speed afterwards. In addition to initial overseas outlet in Brunei, the company immediately presents other overseas outlets in Indonesia, Hong Kong, and the U. S. The decision was based on the fact that the three countries have significant number of Filipino working there. In the U. S. for example, Jollibee first exists in Daly City, California, whwre 25% of the city population was Filipino descent. 2. 2. Key strategic problems and issues which have arisen and why they have arisen Jollibee has a great reputation in managing its outlets throughout Philippine and neighboring countries. In its home markets, Jollibee is practically the leader in the fast-food industry, outperforming McDonalds by far. The company also gained success in foreign Asian markets, especially ones with significant population of Filipino nationals. Nevertheless, the company is currently facing the challenge of maintaining corporate growth and surviving within the increasingly competitive industry and facing various crises. 2. 2. 1. Core Issue The company is currently planning to expand its business to the United States and perhaps even the European countries. Management believes that such undertaking is necessary to ensure growth for corporate international business. However, analysts stated that this undertaking might not be as successful as Jollibee’s management predicted. This is due to the fact that competition in the global fast-food industry is much more intense compare to the Philippine markets and the Asian market. The company will have to face competitors in their homeland, which is a scenario that receives significant critics because Jollibee is known to be profitable because it took advantage of its knowledge and insights of Philippine people’s tastes and preferences. Such advantage will not be present in the US or European market. In short, to successfully perform the internationalization strategy, Jollibee cannot rely on existing strategies. New strategies that appeal to US consumers must first be discovered. This is the main issue faced by the company today. 2. 2. 2. Technical Obstacles Besides this main problem that will obstruct Jollibee’s expansion strategy, there are others. In entering the US markets, Jollibee is also facing technical problems like procuring suitable real-state and designing the right retail format. Because of the different construction style in US and different consumer preferences, management of the company is forced to build outlets which are actually different than their original plan. 2. 2. 3. Attracting New Customers The company is also having problems in attracting customers. The original strategy of the company is to appeal to Filipinos who are working or living within the targeted country. However, the amount of Filipino nationals who live in the United State is far from sufficient to generate Jollibee’s targeted revenue. Management is dealing with this problem by adding new products that suited local customers. Nevertheless, some of these new products are very different than the original offering of Jollibee and Jollibee is inexperienced in providing such products to the market. Furthermore, this strategy threatens to eliminate Jollibee’s original trademark. The company needs to discover a way to increase the appeal of Jollibee’s original offerings to local customers. 2. 3. Attracting Good Employees Besides having trouble getting customers, Jollibee is also having problems attracting good employees to work in its outlets. Being a new brand in the market with no locally reputable achievements, the company is struggling to attract good people to work in the company. The problem deserves quite an attention because the company is also inexperienced in facing this problem. In its previous markets, the company simply has to pick and choose between abundant applicants. The company needs to revaluate its human resource management programs and discover strategies to attract good employees. 2. 4. Key strategic opportunities and threats Strategic management is the art of designing the business to reach the highest possible success level. The core questions addressed by a good strategic management process are: 1. ‘what are our business objectives? ’ 2. ‘how are we going to achieve those objectives? ’ 3. ‘what resources are needed to achieve such objectives? ’. (‘What is’, 2007) In the case of Jollibee, the company already has a good design of vision and mission statement and the values in achieving those objectives. Corporate values include: â€Å"customer firsts†, â€Å"excellence through teamwork†, â€Å"frugality†,† spirit of family and fun†, â€Å"humility to listen and lead†, â€Å"honesty and integrity†. Corporate mission is to â€Å"bring great taste and happiness to everyone†. Corporate vision includes: â€Å"being the most dominant and best-tasting service restaurant†, â€Å"reaching every Filipino†, â€Å"provide great product taste at all times†, etc. The company is planning to achieve this objectives by attaining the 3B, which are† boosting the standards of fast food industry†, â€Å"build brand satisfaction†, and â€Å"broaden the reach to customers†. These statements represent the first component of strategic management. However, Jollibee must work to evaluate the second and third component mentioned above. In facing existing challenges and to achieve corporate objectives, Jollibee must search into its organizations for competitive advantages and develop the valuable edges to help the company gain more share of the market. These advantages must be cross referenced to the conditions in Jollibee’s foreign markets to discover the appropriate corporate strategy to apply in the foreign markets. The core strategic advantages of the company are: †¢ Innovation. In its home market and the market it has been operating in since its inception, the company was known to be highly innovative. The company developed from an ice cream parlor to a chain of the most successful fast-food counters in Philippine. Today, the company has not lost its touch in innovation. New products are developed and designed as the company perform its daily operations and generated new menus and methods of preparing food. †¢ Sensitivity toward all customer segments In my personal opinion, Jollibee is successful because of its main weapon, sensitivity toward customer preferences. The company took notice of the different segments of customers that come into the outlets and find the best possible way to satisfy their needs. Creating a variety of meals instead of the standard and non-variative products which is considered to be the character of fast-food outlets, designing children’s meals, creating a special program to address the take-away segment are just some example of how the company address the needs of its customers †¢ Preserving Quality of Operations The company uses the newest technologies to enhance its operations. The manufacturing process within the outlets is constantly improved by benchmarking programs and adopting new processes and technologies. This should be identified as a weapon of corporate growth and entry into foreign markets. †¢ Good relationship with Franchisers The company treats is partners and franchisers like family in accordance to Philippine customs. Inputs are regarded and the company truly work together with franchisers to develop the quality of outlets’ operations. †¢ Leadership Some analyst believed that most of the current success of the company is the result of one man’s hard work. Without the leadership qualities and the boldness to spot a good strategy and actually go through with the idea, Jollibee would not be what it is today. There is little doubt in stakeholders’ minds that corporate survival and growth for all the years are directly related to Tony’s presence as corporate leader and mentor. Identifying these strengths and cross referencing them to the challenges faced by the company in its internationalization plan, we should be able to conclude the following strategic opportunities: †¢ The company possesses notable chances to succeed in international markets because of its qualities. However, because the international markets have much more intense competitive environment, the company must always try to develop the quality of its operations in all aspects. Preserving the present quality of operations and active innovation, and also enhance them to a new level will allow the company to be among the top players of the international fast-food industry. †¢ Facing new environments, all companies must go through a stage of adaptation. Adoption of local characteristics is generally necessary in order to get the first customers into the outlets. The company, who has a reputation of being innovative and sensitive toward customer preferences, should see this as an opportunity to create new products, new programs, new packages or other new and appealing strategies that will attract customers into Jollibee’s outlets. †¢ In managing the human resource, the company should rely on its proven qualities for leadership and managing good relationship with partners. If the company is having trouble in initially attracting good employees into the outlets, the company should consider using Filipino employees. By training them to meet the highest standard of the industry and giving them the best employment deal in the market, Jollibee will set an example to the general workforce in the market. The present condition of the company however, also has strategic threats that must be paid attention to. Some of them are: †¢ Letting go previous formats and being creative Research indicated that previously successful companies generally have problems adapting to new conditions and developments. This is caused by the illusion that they have discovered the recipe for success and refuse to change along with the environment. Jollibee must educate its managers and employees not to fall into this mind trap and understand the reality that the corporate profit will diminish and corporate existence will be threatened if all components of the organizations failed to change along with the environment. New strategies that will strengthen corporate competitive advantages are required, especially in this internationalization program. †¢ Dependency toward single leadership. In Jollibee, most of the bold and innovative strategies are led by a single leader which is a dangerous culture when the company intends to go international. The principles of globalization stated that business internationalization means that the company also has what it takes to perform localization of business operations. In a localization concept, local leaders must have the authority and freedom to act in response to conditional changes (Beck, 1999). Having privately owned and franchise outlets overseas will make it necessary for delegation of leadership. †¢ Losing corporate characteristics Other strategic threat is losing corporate characteristics and be called a copycat or business imitator. Unlike the previous years of Jollibee when the company must perform serious benchmarking to mimic McDonalds, today the company is recognized for its own brand and characteristic. Corporate strategy must be aimed at increasing the appeal of existing offerings and not blindly mimicking local competitors to gain more customers. Such a plan is not viable in the long term. 2. 5. Value if decisions taken by managers. Jollibee’s success is not without apparent reasons. Management of the company displayed that it has performed its best in all aspects of corporate operations, especially in adhering to customer preferences and maintaining high quality manufacturing processes. In the modernism perspective, Jollibee would be successful in all its business endeavors as long as the company maintains all of the present business credibilities. This is in line with modernism philosophy who believes that human endeavor, logic and technology are the main factors that shape the world (Nichols, 1995). However, reality revealed that the company is not vulnerable from problems and issues, and it must be noted that most of the problems are generated by external factors and not internal. In other words, the company remains credible as it is originated, but the quality of its performance is threatened. This is hardly accord with principles of modernism. On contrary, this is more suitable to the postmodernism perspective. In the postmodern perspective, social, cultural and spiritual factors are significantly influencing occurrences of the world. Postmodernism proponents adopt a more ‘flexible’ or ‘fluid’ view of the world, with appreciation but not worshiping logic and modern technologies (Bertens, 1995). In the light of this discussion between modernism and postmodernism, we discover the reality that the business world is a constantly fluctuating place, where a company might be the indisputable leader today but could be reduced to runner ups the next day. Jollibee is in an important stage of its development, which is expanding to one of the biggest and most challenging markets in the world. This represents the possibility that Jollibee will face more challenges and uncertainties in addition to currently present. In its foreign markets, the company need to reevaluate its operations both internally to refit corporate human resource management and externally to increase the marketing appeal of the company (Castels, 1996). 2. 6. Consideration of alternative courses of action According to case of Jollibee, there are many actions that Jollibee considered to be excellent. However, there are many opportunities for the fast-food chain to improve their service. for instances, concerning the global expansion, currently, the company still believe their recipe to develop the true taste for Filipino since their target customers are Filipino descent. However, since customers in the global markets do not come from Philippines or not wholly Filipino, therefore, the company needs to adopt local taste as well. For instances, when serving American customers, Jollibee needs to incorporate local taste instead of forcing the Filipino taste for American people. 2. 7. Recommendations of Company’s Future In order to provide suitable analysis for a company’s future, we should incorporate suitable business analysis tools so that we can obtain enough information and develop suitable strategy from it. One of business analysis tools that is suitable for Jollibee case is Ansoff Matrix. This analysis tool is basically a marketing tool, publicized by the Harvard Business Review in 1957 (Tutor2U, 2005). The concept elaborates how companies direct their corporate strategy to achieve corporate growth. As each company rely on different competitive advantage for profitability and growth, the Ansoff Matrix simplifies the complicated nature of ‘personal’ corporate competitive advantages by dividing all of them into four large quadrants. In order to alleviate the limitation that the analysis tool has, Bruce D Buskirk, in 1998, add another two quadrants (6 in total) in the Ansoff Matrix. The addition quadrants address the influence of high tech environment in a business (Figure 1). Figure 1 Ansoff Growth Strategy Market (Expanded) Source: Available at http://www.zanthus. com/databank/strategy/business_strategy. asp Concerning the case of Jollibee, the recommendation can be developed into several components as depicted by Ansoff Matrix. But two most important factors for recommendation are Future and New Technology. †¢ Future Concerning product future (product development and diversification), Ansoff matrix suggests that a company needs to promote their product and repositioning the brand. This strategy is the least risky since its does not require massive capitalization to obtain new resources (QucikMBA, 2004). This is important since the positioning of Jollibee is formerly to become the Filipino choice while markets/customers come from diverse culture and nationality. The situation suggests the company need to develop global taste. Remember, McDonald’s success is because they have a wide range of products that address global tastes plus some adjustment to local tastes. †¢ New Technology Considering the benefits of IT for supporting the Jollibee operation, the company needs developing Management Information with following benefits: ? Simplifying the product and the production process? Using customers demands as a guide to enhance products and services ? Reduce cycle time ? Improve quality and precision of products (food and beverage) delivery ? Avoid miscalculation in billing statement To be specific, Jollibee can increase their revenue by simplifying the purchasing process by using corporate e-commerce, for instances, where customers can reserve a place at any Jollibee’s outlets. Similarly, by using e-commerce customer can purchase any Jollibee’s products and have them by home delivery services. The situation highlights that the adoption of technology will give the company with new revenue sources. 3. Conclusion Fast food industry is an interesting business since people need food and therefore the industry grows fast. Concerning issue, this paper discusses the strategic management of Jollibee Food Corp (Jollibee). Moreover, the analysis of Jollibee Fast Food will also focus upon applying the theory of strategic management and address six points; they are systematic process of strategic management and decision making, key strategic problems, key strategic opportunities and threats, value, alternative courses of action, and recommendations as to the company’s future course. Bibliography Beck, U. 1999. ‘What is Globalization’. Cambridge: Polity Press. Bertens, Hans. 1995. ‘The Idea of the Postmodern: A History’. London: Routledge. Biology Daily. Emotion. Retrieved July 3, 2007 from http://www. biologydaily. com/biology/Emotion Castells, M. 1996. ‘The Rise of the Networked Society’. Oxford: Blackwell. Harvey, Neil. Company Strategy. Professional Management Review. Retrieved July 3, 2007 from http://www. pmr. co. za/magazines/January2005/regCompanyStrategy. htm Nicholls, Peter. 1995. ‘Modernisms: A Literary Guide’. Hampshire and London: Macmillan Tutor2U. (2005). Ansoff Product / Market Matrix. Retrieved July 3, 2007 from http://www. tutor2u. net/business/strategy/ansoff_matrix. htm QuickMBA. (2004). Ansoff Matrix. Retrieved July 3, 2007 from http://www. quickmba. com/strategy/matrix/ansoff/ ‘What is Strategic Management? ’. 2007. Allbusiness. Retrieved July 2, 2007. from http://www. allbusiness. com/search.